You're at yet another trade show competing with hundreds of other booths to grab the attention of a passerby. It seems like an impossible task, until you factor in one essential aspect of your booth- custom promotional products and swag. To make it easier to select products that won't break your budget, we have put together some of our favorite affordable and functional trade show giveaways. Items people will actually want to keep, and items that you won't mind giving away freely from personalized pens to promotional bags and more! The last essential component is adding your logo to any of the below products to ensure your brand makes a lasting impression on anyone who receives them.